How It Works
Our 14-Day Activation Proof Pilot: measurable D7 lift with zero risk to you.
What Does "D7 Activation" Actually Mean?
Don't worry - it's simpler than it sounds. Here's what we mean in plain English:
D7 = Day 7
This just means "within the first 7 days" after someone signs up for your SaaS product.
Activation = Actually Using Your Product
This means they've done the key thing that makes your product valuable to them. It's their "aha moment" - when they realize your product actually solves their problem.
So "D7 Activation" simply means:
"How many new users actually use your product properly within their first week?"
Real Examples:
- Email tool: User sends their first email campaign
- Project management: User creates their first project and invites team members
- Analytics tool: User connects their website and views their first report
- CRM: User adds their first 10 contacts and sends a follow-up
The Problem:
Most SaaS companies have only 20-30% of new users actually do this key action in their first week. The other 70% sign up, look around, get confused, and leave forever.
Our Goal:
Get that number up to 50-70% by making it crystal clear how to get value from your product in the first week.
Why This Matters So Much
Users who activate in their first week are 3-5x more likely to stick around long-term. They become your best customers, refer others, and actually pay their bills. Users who don't activate? They disappear and never come back.
The 14-Day Activation Proof Pilot
A performance-focused pilot that proves value fast by delivering measurable lift in D7 Activation Rate.
What You Get
Conditional Service Guarantee
If D7 Activation doesn't lift by +4points (or +10% relative), we work free until it does
Live Proof Dashboard
Real-time KPI tracking showing baseline vs. current D7 activation rates
Custom Onboarding Flow
Personalized kickoff calls and 7-day activation homework for new users
Activation Unlockables
Rewards and features that unlock after users hit their activation moment
Limited Availability
14-Day Execution Timeline
Day-by-day breakdown of how we deliver measurable D7 activation lift in just two weeks.
Define & Baseline
- Identify the activation event from your long-staying customers
- Baseline last 30 days of D7 Activation metrics
- Build live KPI dashboard for real-time tracking
Example Activation Event
"Every new user who connects MLS + publishes first listing in 7 days stays 3x longer"
Live Onboarding Example
"Welcome call that teaches exactly how to hit activation this week + 7-day homework + follow-up scheduled"
Drive Activation
- Launch live kickoff calls for new users (custom → personal → live)
- Deploy 5-step in-app checklist focused only on activation
- Add unlockable rewards released after activation
Show Proof
- Daily D7 Activation reporting with live dashboards
- User timeline tracking showing activation improvements
- Final proof report: baseline vs. results + founder testimonial
Proof Deliverable
"One-pager showing baseline D7 vs. post-pilot results, what changed, and founder quote for future case studies"
Why This Works
Risk Reversal
Our conditional guarantee means you only pay if we deliver results. If D7 doesn't lift, we work free until it does.
Fast Value
14 days is long enough to show real improvement but short enough to maintain urgency and focus.
Live Proof
Raw dashboards and real-time metrics build trust faster than polished case studies or testimonials.
Scarcity + Urgency
Limited slots and weekly cohort closes create natural urgency that moves decision-makers to act now.
Ready to Prove It?
Book your 14-Day Activation Proof Pilot today. If we don't lift your D7 activation by +10 points (or +30% relative), we work free until we do.
Only 3-5 slots per month to ensure quality delivery. Current cohort closes Friday.